Pay-Per-Click advertising is paid advertising, which many search engines offer, even the largest, like Google & Yahoo. You will need to bid on a "per click" basis. This means that your company will pay the bid amount each time a search engine directs someone to your site.
The added benefit is that your site will often appear in search results for other popular search engines when it receives traffic from a pay-per-click site. Pay-per-click services in Toronto offers another advantage: it is very simple. All you have to do is bid and then you can go.
Although it doesn't require any technical knowledge, the easier and more efficient the process will be if you are more familiar with keyword research and search engines. Pay-per-click can be viewed as a bidding war.
Your position in search engine results will be affected if you bid higher than yours. To regain your position, you will need to increase your bid – this can be quite costly, especially if your keyword is popular.
To determine whether pay-per-click marketing is cost-effective for your business, you need to do some calculations to calculate the value of each visitor to your website. This value can be calculated by multiplying the profit your website makes over a period of time by how many visitors you have received during that time.
If your website made $5,000 and had 2,5000 visitors, each visitor would theoretically be worth 50 cents. Profits divided by visitors is the basic formula. Pay-per-click advertising requires that you monitor your bids.
Pay-per-click advertising results from the most popular search engines, such as AdWords Select and Overture, often appear on other search engines. The competition for top ranking is fierce and you'll often find that the bid price balloons too high enough for pay-per-click to make a profit.