We’re big fans of motion graphics. It’s not because they’re pretty or feature cool animations. It’s because they’re a unique way to communicate. They blend the best of visual communication with motion storytelling and audio to create an engaging piece of content that helps brands share their story, reach people in different ways, and present their message in a compelling package.
OK, But What Are Motion Graphics?
There can be some confusion about this format. Are they videos? Are they cartoons? Basically, a motion graphic is our industry’s term for animated video. They may be 2D animations, 3D renderings, or GIFS. Motion/info graphic video services may include audio, voiceover, or sound effects. They may also incorporate technology like 360-degree video, Virtual Reality, or Augmented Reality. But you’re probably most familiar with them as animated videos.
How Do Motion Graphics Help Brands?
A healthy content strategy includes a mix of content, including articles, infographics, e-books, and more. But there’s no denying people are more and more interested in video. More media platforms support video, and people are coming to prefer if not expect information to be delivered in that package.
For marketers, this is an exciting opportunity to explore motion graphics. No matter your communication needs, there are plenty of applications for motion graphics at all touchpoints.
Online or television commercials (national or regional).
Viral videos, case studies, testimonials, product reviews—anything that publicizes your work or brand. May be editorial or advertorial.
Introductions, overviews, processes, tutorials for products, services, or ideas.