Digital printing isn’t a new term in the offline marketing space. Instead, it has been a preferred mode of printing for small quantities, with variable data printing being a great benefit. Consider these factors before getting digital prints ready for your business.
- Paper: Papers used for printing vary with the surface type and water content. Thus, you should check available stocks to ensure you are getting your matter printed on the right paper. Various products and types of papers are available for the best digital printing results.
- Sheet Size: Usually, most digital printers available in the market offer an allowed limit of an oversized A3 for digital printing paper. And that’s enough for a presentation folder, a book, or other regular materials. However, some printers also feature bigger footprints, up to a sheet size of 660X430 mm.
- Print Quality: Many digital printing machines allow producing results other than those glossy and waxy finishes. However, you must know the difference between offset and digital printing for the best choice. Usually, digital printers can face difficulty reproducing gradients, fine text, and solid colors. Oversaturation can be seen often. CMYK is the best choice for digital printing media.
- Finishing: Today’s small-format digital process can combine different options of embellishment and finishing. But still, some foils and laminates don’t work well with the digital toners, while others aren’t right for glue-based binding. Thus, you should talk to the printer or supplier before getting your collaterals printed for the best results.
Besides these, you should also consider options like variable and personalization printing, run size, product size, finishing, and binding needs. With so much to think, I usually go to the best commercial printers near me for the best advice.