Direct mail – Postcards "Invitation-style" mail, brochures, folders, flyers, etc. It is an extremely flexible marketing, advertising, and promotion tool that offers tremendous creativity and flexibility.
It also provides freedom to choose the “right target audience”, even if you're targeting consumers in general you can also deliver your message directly to their homes or workplaces. Promotional direct e-mail is one of the most effective ways to reach people and there are also other forms of promotion and advertising.
Image Source: Google
Direct mail is an effective tool for promoting your business.
Active Marketing outreach is more important than actual sales.
Passive Outreach must wait for the audience in general to visit the promotion vehicle and your ad in specific.
Direct mail is also very effective because it will deliver your mail directly to prospects, even if the promotional piece is addressed to "current resident". Because no one can guarantee that your prospect will receive the mail on the day it is delivered. These additional costs, plus the postage, make direct mail campaigns too costly.
Direct mail gives you a lot of creative freedom, creativity is appropriate for the target audience, the promotion's theme or concept, and each of the partners participating. A promotional sponsor is a sponsor who helps to cover advertising costs.
Mail 'mechanics" are important to remember. For example, the mail piece should provide space for advertising and promotion for each partner, or it should be appropriate to group all partners together.